Interview: David Otunga Wednesday Hang 11 with Madisyn Maxxwell

Key Points About Madisyn Maxxwell’s Character and Brand

1. Character Evolution:
   • Her character started as Madi Maxx, a rich, old-money New York heiress inspired by Paris Hilton and Jackie Burkhart from That '70s Show.
   • She evolved into Madisyn Maxxwell, a news anchor/CEO who reports on herself and her wrestling career, creating a meta and entertaining persona.
   • The character is designed to fascinate or irritate audiences, embodying arrogance, confidence, and self-centeredness while staying true to her roots as a performer.
2. Branding and Social Media:
   • She is most active on Instagram (madisynmaxxwell), where she posts news-style wrestling promos and updates.
   • She also has a presence on Twitter/X and a YouTube channel (MadiMediaNews), where she repurposes her Instagram content in shorter formats.
   • Her official website, madimedia.net, serves as a hub for her character’s "news reports" and updates about her career.
3. Business Mindset:
   • She strategically grows her brand by analyzing Instagram analytics to track follower growth, engagement, and content performance.
   • She collaborates with others but is selective, ensuring collaborations align with her brand and goals.
   • She protects her creative vision, often rejecting storylines or roles that don’t fit her character (e.g., she doesn’t see herself as a tag partner or needing a manager).
4. Training and Skills:
   • She started training in June 2015 and won the OVW Women’s Championship in March 2017, just under two years later.
   • She trains twice a week at wrestling school and regularly in the gym to maintain her physique and wrestling skills.
   • Her promos are meticulously crafted, with custom music, edited backgrounds, and timing to enhance her character’s appeal.
5. Personality and Goals:
   • She embraces her heel persona but is aware of the line between her character and her real personality. She occasionally struggles to "turn off" Madisyn Maxxwell after shows.
   • She aims to be magnetic and polarizing, ensuring audiences either love to hate her or are fascinated by her.
   • She is confident, driven, and passionate, constantly seeking feedback to improve her character and skills.
6. Future Aspirations:
   • Her character is versatile and could adapt to roles like baby face, heel, or backstage correspondent, depending on the storyline.
   • She is open to working with major wrestling companies but prioritizes her brand and creative control.

The Interview on YouTube

Where to Find Her

• Instagram: madisynmaxxwell (most active platform).
• Twitter/X: madi_maxx Active but less frequent than Instagram.
• YouTube: Madi Media (short-form content).
• Website: madimedia.net (official updates and news-style content).