In a recent Brass Ring Media interview with Zack Heydorn, Madisyn Maxxwell, one of the fastest-growing wrestlers on social media, opens up about her new gimmick, the indie grind, and why 2026 is the year she finally went all in.
Key points from the conversation:
- The turning point: At WrestleCade last November, watching the line at MJF's signing table wrap around the room made Maxxwell decide to stop treating wrestling like a "maybe", pushing hard on training, bookings, and social media all year.
- The new gimmick: She's built a news reporter character ("Madi Media") whose dad bought her a news network, a play on her real communications degree and Fox News background. She's even posted real news clips of herself to blur the line between character and reality.
- Social media strategy: She now posts as the character and herself in harmony, no cracks in the act, noting that fans find wrestlers for the wrestling but stay for the person.
- The indie grind: Booked every weekend, she's constantly DMing and emailing promotions with her resume and match videos, with bookings at 1FW and ICW on the horizon and international shows as a long-term goal.
- Life at WOW: As a Tag Team Champion, she says this season finally gave her creative input, writing her own promos and improvising, including the "Best for Business" burn book bit.
- A decade of perspective: She says she's glad WWE didn't sign her at 18, when she was naive enough to expect it. Her takeaway: "It humbles you fast… Timing is everything."
For the full conversation, check out the original interview and podcast on YouTube and Brass Ring Media’s Substack here.
