In a wide-ranging conversation on Super Cool Radio, host Matthew Thomas sat down with the founder of Madi Media and the youngest OVW Women's World Champion in history, Madisyn Maxxwell, for a candid look at her rapid rise, her growing media empire, and what comes next for one of wrestling's most distinctive new characters.
The episode, titled "Madisyn Maxxwell Talks WOW, Training with Aleister Black, Madi Media, and More," dropped on YouTube and immediately delivered on its promise: a deep dive into the mind of a performer who has turned a journalism background into a fully realized wrestling persona, and a functioning news network to match.
From CEO To Founder: The Madi Media Origin Story
Maxxwell opened the interview by clarifying a key detail: she now refers to herself as the founder of Madi Media, not the CEO. The reason? A certain former women's champion named Mercedes Mone already lays claim to the "CEO" title, and Maxxwell wants to avoid both lawsuits and brand confusion.
"I don't want to get sued. Or I want people to think of me, not her," she said with a laugh.
The Madi Media website (madimedia.net, ".net because it's a network takeover") launched in June 2026 after the idea was pitched to her. It now runs as a fully functional parody news site, publishing satirical articles written entirely in the voice of her character. Maxxwell writes, edits, and produces every segment herself, often parodying real news formats.
"I love creating parodies of real segments that you see on the news," she said. "If anyone is listening, they have an idea for a segment, let me know".
Long-term, she wants Madi Media to expand into a platform that elevates other voices, but for now, it's a one-woman operation (there is one other person that wrote this article, however).
The Character: Why A News Reporter Wrestles
The hardest part of building the Madisyn Maxxwell character, she revealed, wasn't the blazer or the catchphrases, it was answering a simple question: Why does a woman who owns a news network get in a wrestling ring?.
Her previous character, a "Paris Hilton of pro wrestling" old-money New York heiress, had run its course. The pivot came from two backstory options: either her father told her to get a job, so she became a reporter, or he bought the network for her. The current version blends both.
"The whole premise is exposing people. That's why she wrestles, to expose them," Maxxwell explained. "And eventually, when this character gets on TV, she slowly gets exposed. There's a lot you can do with that".
The result is a character that hooks viewers by blurring the line between legitimate news segment and worked satire, then flips the switch and "talks crap about whoever it is that I'm reporting on".
Social Media Grind: Editing, Backlogs, And The "Micro" Reality
Maxxwell edits every video, writes every caption, picks every thumbnail frame, and selects every soundtrack herself. She calls it a "full-time commitment" and says the learning curve wasn't technical, it was psychological.
"The first hurdle was just posting and not caring what anyone thinks," she said. "Then I got too concerned with: Would Madisyn Maxxwell post this? Versus just letting my real life blend in, which keeps people hooked".
She now mixes personal content, dogs, workouts, daily life, with character work. But the volume is relentless. She backlogs content for months, tracks down photographers for usage rights, and manages Instagram, X (@madi_maxx), YouTube (Madi Media News), and the website simultaneously.
"I'm micro right now, 12.5K followers. People with millions? I'll know one day," she said.
Dream Interview: Adam Copeland
Asked who she'd most want to interview on Madi Media, Maxxwell didn't hesitate: Adam Copeland (Edge).
"He is the reason I'm a wrestler. Sitting down with the person who is the reason I'm literally in a ring now, that would be a full-circle moment".
She noted Copeland lives in North Carolina (her home state) and recently announced his 2027 retirement, joking that he could join Madi Media as a "Rated R" co-anchor to her "Rated M" segment.
Training With Aleister Black: Discipline, Intensity, And No Sugarcoating
Since January 2026, Maxxwell has trained at Aleister Black's (Tommy End/Malachi Black) invite-only school. The experience, she said, "changed a lot for me".
"My aggression and intensity are way different. My character moments are different. The way I move is different. I'm cleaner, crisper. And I've never been more disciplined in my life".
The environment is small, intense, and populated entirely by motivated trainees. Coaches have WrestleMania experience. Feedback is direct and unsparing, in the best way .
"There's no sugarcoating. His sole objective is to help us. We're all serious when we're there," she said. "You don't need your trainers smoking up your booty. There's enough creepy promoters doing that already".
In ten months, she's seen everyone in the room transform "tremendously for the best".
OVW History: Youngest Women's World Champion At 19
Maxxwell's OVW run remains a cornerstone of her résumé. She won the Women's World Championship at 19 years old, defeating Rebel, a moment she calls "very special back then, but even more so now" given Rebel's subsequent journey.
"It was a goal since I was probably 10. I used to bookmark OVW on my computer as a kid because my favorite wrestlers all trained there. I didn't know what developmental was, I just knew this is where I'm going".
She held the title from March to May 2026 under Danny Davis's ownership, leaving with photos of herself and Davis with the belt, "iconic, in my opinion, because he was OVW". Her picture now hangs in the OVW talent area alongside every other alum who "is somebody".
WOW: Sandy Shore, "Best For Business," And Tag Gold
Maxxwell has been with WOW (Women of Wrestling) since the 2022 revamp (Season 1). Originally cast as Sandy Shore, a beach-themed babyface tag wrestler, she had zero creative input for three seasons.
"I was just cast for this character. It was fun, I got to work TV style, find the hard cam, feed the right way. It helped my professional career".
Everything changed in Season 4. Sandy Shore was rebranded as "Best for Business", a heel persona far closer to Madisyn Maxxwell's natural instincts. She was paired with Aurora Teves (Kara Kai), and the two instantly clicked, roommates, travel partners, and now WOW Tag Team Champions.
"We're wrestlers, not actresses. We know the indie scene, the grind, the training. We naturally clicked, and they saw that and wrote us together".
Maxxwell and Kai wrote much of their own material this season, a rare trust from a promotion that typically uses writers, and the belts validated the creative risk.
"They put the belts on us, so we're obviously doing something correct. The direction is massive heels, fed up with management. 'We've been here this long. How could you not notice us? We told you we're ratings. We're the champions now'".
Season 5 filming dates are pending. "The longer they wait, the longer we're champions," Maxxwell laughed.
The Vegas Tapings: Great TV, Rough Living
WOW's most recent tapings took place in Las Vegas. The production quality impressed Maxxwell, "it looks really great on camera and in person," and the talent enters from the same stage All Time Low played the night before.
But the lifestyle was grueling: two weeks living in casinos, smoke and gambling downstairs, constant noise. She and Kai escaped daily, gym, restaurants, even rescuing a stray dog.
"TV time is great. Production's great. Living in Vegas? Not great," she summarized.
What's Next: November Blitz, International Debut, Booked Through March 2027
Maxxwell's schedule is relentless. Starting the day after the interview, she embarks on a November tour hitting seven U.S. states plus Canada, her international debut.
"I'm in the grind stage. I want to get noticed and make this my full-time lifestyle. We are in the thick of the grind right now, but next year is already looking promising, I'm already booking into March".
Final Thoughts
From a journalism student parodying news broadcasts to a championship-winning wrestler building her own media network, Madisyn Maxxwell is executing a long-term vision with precision. Whether she's exposing opponents in the ring, satirizing headlines on madimedia.net, or training under one of wrestling's most intense minds, The Headline is writing her own story, one segment at a time.
"I love this. I'm in the grind stage. But next year is already looking promising. We shall see what's in store for the headline".
Be sure to watch the interview on Super Cool Radio's YouTube Channel.
